The town Novalja has about 3,500 inhabitants and is the second largest town on the island of Pag. Novalja is the tourist center of the island.

It takes only a few minutes to get to the party beach Zrce with the regular bus shuttle or by taxi. The island of Pag and the city of Novalja not only impress with its excellent and breathtaking parties at Zrce beach. The unique landscape and the crystal-clear water are always worth a visit for young and old. In addition to the party at Zrce beach and the club Cocomo, which is located in Novalja, the town also inspires with a beautiful promenade. Various restaurants, cafes and bar invite you to relax and to enjoy your holiday. You can also rent boats at the harbor and jump into the beautiful water at the beaches in Novalja.

The largest and most beautiful campground on the island, Camp Strasko, is also located in Novalja. Camp Strasko offers you a private beach and a new outdoor swimming and also its own restaurants and supermarkets.

About 2 km north of Novalja is the village Stara Novalja in a long stretched, north-west open bay. A very family-friendly sand beach invites you to swim.